Whether it’s landing a new client or building an astounding website, there is no way to achieve success without design tools. As the phenomenon of digital marketing continues to grow, so does the toolset for marketers. From wireframing and prototyping platforms to content-management software and email templates, it’s becoming more difficult for marketers to know where to begin when attempting their next project.
This article will provide an overview of the top 10 indispensable design tools for marketers to help any marketer make a splash in the world of digital marketing. These tools will increase your efficiency while saving you time and money in the long run.
Top 9 Indispensable Design Tools For Marketers
A fantastic product for marketers and designers of any skill, from beginner to expert. Canva allows you to create beautiful designs without a background in graphic design. The user interface is simple, clean, and well-designed.
Canva is a fantastic tool for promotional flyers, event flyers, business cards, and posters. Canva allows you to add photos and videos directly from your computer or mobile device. Canva is also a game-changer for interior designers and artists who want to create collages or projects with a certain style. Moreover, Canva also offers templates of various sizes (from small business cards to full-page ads) on its marketplace where you can upload images or clipart to make the design your own.
With the ability to do customized designs with just a few clicks of the mouse, you can be up in minutes.
With over 1 million templates and the ability to upload your own designs, this is the perfect place to start when looking for a quick visual asset creation tool.
Features of Canva:
- Drag & Drop Editor
- Mobile Friendly Templates
- Printable Documents & Cards
- Photo and Video Editing Tools
- Social Media Integration And More!
Here’s a tutorial video on how to make designs on Canva:
Pros and Cons of Canva:
Pricing of Canva:
The Canva design tool is free to use and there are no hidden charges. Their only money-making scheme is the ability to purchase premium stock images, fonts, and templates.
With the inclusion of photo and video editing tools, coupled with a responsive grid system, you can be up and running in no time. Easel.ly allows you to add thumbnails to your design, add text and photos, as well as re-size and re-position images before adding them to your project. In addition, Easel.ly offers customizable templates that every business owner should have on hand when starting or relaunching their business.
Features of Easel.ly:
- Drag and Drop Interface
- Multimedia Features Include Adding Photos, Videos, and Text
- Re-size & Re-position Images Easily Before Adding Them To Your Project
- Easy to Customize Templates
- Add Text and Photos To The Design Easily
Here’s a tutorial video on how to use Easel.ly:
Pros and Cons of Easel.ly:
Pricing of Easel.ly:
Easel.ly is free to use for basic features and requires subscriptions. It includes additional features, such as premium templates or pre-made designs (like Canva), but it is an easy-to-use tool that can help newbies get started with the basics of a design program.
Prezi is the leader in online presentation software. It allows you to create stunning presentations with just a few clicks of your mouse. This software also allows you to easily incorporate photos and videos into your presentation as well. Prezi will make your online marketing campaign stand out from the competition, and it’s easy to use!
Features of Prezi:
1. WYSIWYG (What You See Is What You Get):
This feature means that once you have created your presentation, it will look exactly how you intended it to look on the web or mobile device once published.
2. Help Feature:
This feature provides your team with online support, should you need it.
3. Drag and Drop Layout:
Need to organize your presentation better? Easy! With Prezi’s drag-and-drop layout system, you can modify the look of your presentation in just a few clicks.
4. Integrates With Your Current Social Media Accounts:
You can easily use Prezi to create presentations on social media platforms like Facebook or Twitter using the site integrations of these two platforms which makes it super easy to share your content across multiple platforms.
5. Online Presentation Management:
Create and manage your presentations online. You can also download them to your computer or load them back onto the website to edit at any time!
Here’s a tutorial video on how to create a presentation on Prezi:
Pros and Cons of Prezi:
Pricing of Prezi:
Prezi is a paid tool that allows you to create beautiful presentations and share them with the world. It is also a great resource for managing your presentations as well!
Designing tools can be expensive, especially if you buy a monthly subscription to use them. Pixlr has been referred to as the “Photoshop of the cloud” because it offers so much for free and in an easy-to-use interface. From photo editing (including filters, lighting, and textures) to resizing images, Pixlr has all of the basic editing tools that allow you to take your photo design skills up a notch!
Features of Pixlr:
1. Editable Editing:
You can easily resize, rotate, flip and crop images with this tool. You can also create collages and blend photos together!
2. Photo Effects:
With the ability to add filters, frames, and overlays to your images, you can take your design to a whole new level with just a few clicks of your mouse!
3. Simple Photo Editing:
With simple editing features such as applying filters and text tools, you’re able to quickly make beautiful designs without having previous design expertise.
4. Resizing Tool:
This tool allows you to resize your images and add text on top of them in order to create stunning designs!
5. Brush Tool:
With the brush tool, you can create designs based on shapes and lines that you can use to fill in spaces and design elements.
6. Online Management:
You are able to access your designs straight from the dashboard so that you never lose track of your files!
Here’s a tutorial video on how to use Pixlr:
Pros and Cons of Pixlr:
Pricing of Pixlr:
The full version of Pixlr is available for free and allows you to access almost all of its features. A Premium Plan is $7.99 a month, a Pixlr Team Plan is $12.99 a year. You can also pay annually for the Advanced Plan and save 30% off the price!
Figma allows you to create beautiful designs, collaborate with your team, and share your work with the world in real-time. With Figma, you can sync designs across multiple devices and easily present them to clients and customers by adding comments to each page of your design.
This will allow you to have your presentations be “presented” to the customer or client once again. This is a much more engaging way of presenting your content than creating a static, boring presentation! Figma also allows you to easily access designs that you create on your computer and make edits while they are open and in real-time.
Features of Figma:
1. Real-Time Collaboration:
Edit documents together in real-time with other designers, regardless of where they are located!
2. Gorgeous Design:
With an intuitive and clean layout, Figma is easy to use and allows you to view only what matters when designing or collaborating on a project!
3. Cross-Platform Editing:
You are able to edit your projects on multiple devices regardless of what operating system they run on.
If you are new to graphic design, Figma is a great tool for you to learn the basics of design by clicking on different design elements.
5. Unlimited Sharing:
With a free 15-day trial, you can use Figma to create and share your designs with the world!
Here’s a tutorial video on how to use Figma:
Pros and Cons of Figma:
Pricing for Figma:
Figma offers a 30-day free trial, after which the full features will cost you either $12 or $45 per month depending on how long you are signed up.
6. Adobe Photoshop:
Adobe Photoshop is a very popular design tool that is used by hundreds of thousands of designers, artists, and professional designers around the world. This tool was originally created to allow users to create photo graphics and images but has now evolved into a much more powerful piece of software that allows designers (and anyone who wants to create amazing designs) to create with ease.
Features of Adobe Photoshop:
1. Unlimited Versions:
You are allowed to download as many versions of Photoshop as you want for your projects! It’s important because you never have to worry about having the latest version available for your needs!
2. Export Designs:
You can easily export your designs in PSD, PNG, and other formats in order to easily share them with your client or customer!
3. Text Editing:
With a variety of text editing options, you can create designs based on the text that your client or customer wants in their design!
Create different layers on top of each other to create designs that pop! This feature also allows you to zoom in and out of your designs at any time to get a better look at what is happening within them.
5. Text Effects:
Designing with text can be a lot of fun and a great way to get your designs noticed, especially if you collaborate with other designers. This feature allows you to create designs based on different text effects!
6. Custom Color:
You can easily change the color of any design element in any design by simply clicking on it and choosing a new color!
7. Advanced Photo Editing:
Photoshop offers you the ability to edit images in a variety of ways, including cropping, rotating, and applying filters that fit the image you want to print or present to your client or customer!
8. Custom Brushes:
Photoshop has a variety of custom brushes that allow you to easily create stunning designs. These brushes can be used to quickly navigate through a design and are especially useful when designing flat designs with lots of text!
9. Batch Processing:
The ability to create large photo documents that contain multiple images is extremely beneficial because it allows you to get the job done faster! This allows you to present your design to your client or customer quickly without spending a lot of time on the editing process!
With the masking feature in Photoshop, you are able to create a design within an image in an easy and fast way! This can be especially helpful when designing with text because it allows you to create beautiful designs while still ensuring they have proper spelling and grammar and get across whatever message your client or customer wants them to!
Here’s a tutorial video on how to use Adobe Photoshop:
Pros and Cons of Adobe Photoshop:
Pricing for Adobe Photoshop:
Photoshop Creative Cloud – There are four distinct versions of this plan, but all have several features in common:
Photography Plan – Rs. 639/Month (30-day free trial) – This allows you to use the Photoshop 2018 program!
Photoshop Extended – Rs. 1,676/Month (30-day free trial)
All Apps Plan – Rs. 2,395/Month – The most expensive plan, but provides all of the functionality found in other plans plus some extra features and access to all updates!
Designing with Invision is a great way to gain skills that you can use to create amazing designs and collaborate on projects with other designers. This free design tool was created by PTC (now owned by Adobe) and allows you to not only design but collaborate on projects as well! It has been used by over 1 million designers from all over the world and has excellent usability.
Features of Invision:
1. Easy to Use:
Invision is easy to use, especially if you have used Adobe Creative Suite before because everything has been streamlined. There is even a live, visible station that allows you to see how your design is coming along as you work! You can also see your designs from a user’s perspective in the live stream!
2. Collaboration Tools:
Invision enables you to create diagrams and presentations for your clients or customers just like we see in business every day on an everyday basis. This allows your client or customer to easily understand what their design needs are as well as how it should be edited and proofread. There are also several different options for sharing your designs that can be found on the left side of the screen when designing.
Invision allows you to create prototypes quickly and easily using flash. Flash is an interactive programming language that most platforms use daily, including Invision! With Invisions’ flash capabilities, you can create stunning designs!
4. Invision App:
Download the free Invision App on your iPhone or iPad to easily access your designs no matter where you are! You can also sign in with just two taps!
Here’s a tutorial video on how to use Invision:
Pros and Cons of Invision:
Pricing of Invision:
Invision is free for both individuals but paid for businesses!
8. Maxon Cinema 3D:
Cinema 3D is a program with a steep learning curve, but it is also one of the most powerful programs you can buy! If you are looking for a way to design graphics that can be used in the gaming world, this software is the one for you! It has been used by individuals, businesses, and schools around the world because of its versatility and functionality in design. 2D rendering software will allow you to create anything from objects to animations, including video games! You can even animate your designs as well to make them look as real as possible and get your message across even better than before.
Features of Max Cinema 3D:
1. Easy to Use:
Cinema 3D is easy to use and allows you to create beautiful and realistic designs that can be used in the real world! It has an intuitive interface that seems like a basic program when you first start using it!
2. Highly Versatile:
Cinema 3D has a variety of uses, including architectural visualization, broadcast design and even making cartoons. These different uses are what makes it versatile in the real world because it can be used for so many different things! It can also be used to create 2D animations and unique visuals that can’t be found anywhere else!
3. Image Editing:
Cinema 3D allows you to easily and quickly edit your images in real-time. This gives you the ability to make quick changes and updates as needed, especially if working with clients or customers!
4. 3D Rendering:
One of the best things about Cinema 3D is its 2D rendering capabilities. Using 2D rendering software is an easy way to create stunning and precise designs, especially if you have the right person doing it!
5. Live Link:
Cinema 3D has a live link, which allows you to see exactly how your new design will look before saving it or sending it out to others. You can easily see how your design will appear on the outside and make modifications as needed!
Here’s A Tutorial Video On How To Use Max Cinema 3D:
Pros and Cons of Max Cinema 3D:
Pricing of Max Cinema 3D:
Cinema 3D is paid for both individuals and businesses!
9. Adobe Illustrator:
Depending on the software you are using and the version of the software, you may already have access to Adobe Illustrator. The software is usually accessible under the Creative Suite or via past versions of Adobe Acrobat and Photoshop. Regardless of what version you are using, Adobe Illustrator is one of the most popular graphic design programs available. It is used by gamers, business owners, and graphic designers alike because of the beauty and flexibility it offers in design. If you are looking for a way to create graphics that are given to you in black and white, Adobe Illustrator is the way to go!
If you do not have access to Adobe Illustrator, there are numerous ways that you can purchase it in order to download it! Every single piece of software that I choose to discuss in this article was purchased through a different website.
Features of Adobe Illustrator:
Adobe Illustrator has several themes that can be used to your designs stand out above all others. Some themes are even customizable, allowing you to make them your own!
Symbols allow you to symbolize objects that can be used over and over again within your design. If you do not have access to Adobe Illustrator, there are numerous ways that you can purchase it in order to download it! You can purchase it directly from Adobe, or you can actually find tutorials on how to download and install Illustrator without ever having to purchase it. This tutorial is a great option because it gives you a month of full features in order for you to test out the software in order to see if you would like to shell out the cash for a full year of access!
3. Multiple Uses:
Because Illustrator has been around since the ’90s, there are many different uses for this program. It is used in the graphic design industry to create designs, logos, and other kinds of images. It is also used in web design because it allows you to create high-quality websites for your business. It is used by gamers as well to create various types of gaming concepts and models to be used in the real world.
Here’s A Tutorial Video On How To Use Adobe Illustrator:
Pros and Cons of Adobe Illustrator:
Pricing of Adobe Illustrator:
Adobe Illustrator has two main payment options for customers. Adobe Creative Cloud costs Rs. 2,394.22 per month and gives you access to all of the software that is offered by Adobe. This makes it an excellent investment for users that want to design new graphics on a daily basis. If you are not as interested in the program and only use it from time to time, Adobe offers an Illustrator for Rs. 1,675.60/month which gives you access to Adobe Illustrator and all other software.
So, these are the 9 best graphic design software in 2022. All the software has been ranked based on ease of use, functionality, and price. One of the things that you should take into consideration when purchasing software is how easy it will be to get used to the new program or program structure. Another thing that is important is how much you will actually use this program in your daily life and job duties.
Some Advance Tips for Using the Designing Tools:
1. If you are using Photoshop, it is important to know that you can press and hold the “Option” button on your keyboard and click the “+” sign to add a new layer. This will allow you to have more than one layer in order for you to create your design!
2. Did you know that there are a variety of colors available for ideas, layers, and icons? Some of these colors include purple, yellow, blue, and pink, which can be used for any number of projects. These colors are often underused but have a multitude of potential uses!
3. You can double-click on any layer in order to edit it or modify it. Again, this is something that is usually underused but can prove invaluable for your design projects!
4. If a file does not load correctly and your computer is having difficulties, you can always hold down the “alt” and “shift” keys on your keyboard to save your work. This method often works to solve any issues with the program!
5. Use the space bar when you are searching in Illustrator to move up and down while searching. This will help you navigate through items quickly!
6. Adobe Illustrator has a variety of different tools that are used for design, such as shapes, rectangles, squares, circles, stars, and lines. Many of these can be used for different projects or purposes depending on what it is that you need!
Some Related FAQs:
1. What are design elements in marketing?
Design elements are the basic building blocks of a good design. Examples of these include color, texture, and graphics. These elements give a design its appeal.
2. What is the difference between a logo and a graphic?
A logo is a design representing your business or organization, while a graphic is used to represent or advertise your business or organization. The use of both logos and graphics in marketing can help you build the right image for people to remember you!
3. What do graphic designers do?
A graphic designer creates images that are used to advertise a company or business. These images are used in marketing campaigns and can be used to create logos, websites, and more!
4. What is a creative brief?
A creative brief is a document that outlines the goals for your marketing or design campaign. It also shows the plan for how you will accomplish these goals through your design campaign!
5. What are the 5 basic elements of design?
The five basic elements of design include line, shape, color, tone, and texture. Each of these is used to affect our emotions. These elements must be used in conjunction with one another to create a successful design!
6. How can graphic design be used?
Graphic Design can be used in a variety of different ways! It is often used for marketing campaigns, business logos, and more! This can help you build the image that you want your business or organization to have on a regular basis!
7. What are important things to consider about designs?
Some important things to think about when designing something are your audience and the purpose of the design. You want to make sure that your design is appealing and that the right message is being sent to the people who see it!
8. What is print design?
Print design refers to the creation of designs in a way that they can be printed on a variety of different products. Many times these images are used to promote a business or organization, or they can be simply used for fun!
Designing your own graphics or website to be used for your business or business purposes is an excellent way to market and promote your company. If you are in need of great graphics, Adobe Illustrator is one of the best ways to get them! Many users also enjoy using Adobe Photoshop because it gives them the liberty to create whatever they’d like without having to worry about how hard it will be on their computer.
There are many different uses for graphic design. You can use it to create logos, websites, video editing, and more! As you can see from the chart, there are quite a few aspects that go into choosing your program. I hope that the programs listed above will be able to help lead you in the right direction for your new graphics software!