Top 10 Email Scheduling Tools For Email Marketing

Top 10 Email Scheduling Tools For Email Marketing You Should Try

Are you struggling to keep up with the demands of your email marketing campaign? Are emails piling up and becoming hard to manage? You’re not alone. Many people struggle with managing their email lists and staying organized. There’s no doubt that email marketing is one of the most effective ways to connect with and engage your customers. However, managing an email list can be a daunting task. That’s where email scheduling software comes in. It allows you to organize and send your emails more efficiently, which can lead to stronger relationships and better results for your business. 

Top Email Scheduling Tools

But don’t worry, If you are struggling to send 400+ email newsletters a day there are tools out there that can help! In this blog post, we will share our top 10 email scheduling tools for anyone looking to improve their Email Marketing strategy. Whether you are just starting out or you’re looking for a more efficient approach, these tools can help!

Here are 10 email scheduling tools that we think you’ll find helpful:

1. MailChimp:

Milchimp - top email scheduling tools

MailChimp is considered the best email marketing platform out there. It’s an easy-to-use and affordable platform that has been around for over 10 years now. It has a huge user base, so you’ll have no problem finding support if you need it. MailChimp also offers custom templates that can be used for email marketing campaigns, so it’s easy to understand and use. You can create timed sequences of emails with MailChimp and schedule your messages to go right on time with no delays. You can also see how many people opened your emails as well as where they clicked on your message to assess your response rates and improve future campaigns.

Features of Mailchimp:

  • 1-step email automation
  • 10,000 free subscribers
  • 600 free emails per month
  • Transactional email tools
  • Deliverability reports and other marketing insights to drive better performance, engagement, and ROI of email campaigns

Pros and Cons of MailChimp:

Pros
  • Provides in-depth, actionable analytics
  • Easy-to-use and affordably priced
  • Deliverability profiles for professional delivery and email reputation management (ERM)
  • Works great with email design apps like Canva, Pablo, PicMonkey, and InvisionApp to create images for your emails.
  • Integrates with third-party services like Google Analytics and Google Adwords to provide a 360-degree view of your marketing efforts.
Cons
  • It is difficult to design email templates on your own unless you’re a designer.
  • The data on the interface isn’t as visually appealing or easy to digest as other competitors’ solutions.

Here is a demo video on how to set up MailChimp Account:

Pricing of Mailchimp: 

Pricing of mailchimp - top email scheduling tools

From Rs.0/month to Rs.23,000/month depending on what you need. Check out the official site to learn more about this service in detail. There are also paid add-ons available if you only want a certain feature available for your mailing list or if you want a custom design for your email templates. You can check out the MailChimp add-ons page below.

2. HubSpot:

Hubspot - Top Email Scheduling Tools

HubSpot is a well-known marketing analytics tool that is useful for building an email list. It’s a little more expensive than competitors like MailChimp, but there are other useful features that come with it. It has the tools to help you connect with your customers through email and social media. HubSpot offers automated marketing, analytics, CRM, and customer service tools to help you grow your business. Although HubSpot doesn’t offer a free plan, it’s still a great tool to use if you want more flexibility to send emails via email scheduling and build stronger customer relationships with segmented campaigns.

Features of Hubspot:

  • Free 14-day trial period
  • 250 contacts to send emails to
  • Access to all HubSpot’s tools
  • 10GB of storage for every user (after 5 years) for your contacts and emails
  • Unlimited real-time syncing across all your devices and 11 applications (Gmail, Outlook, Gmail, Salesforce, Dropbox, OneDrive, Skype for Business, Slack, HipChat, and Trello) with free upgrades to Office 365 and Google Drive. A paid plan can be added on if you need more services or features.

Pros and Cons of HubSpot:

Pros
  • Strong tools to manage your email marketing campaigns, build custom emails and do more with them.
  • Integrated with third-party apps like WordPress, MailChimp, and ActiveCampaign to create a diverse variety of emails that can be sent on a regular basis or just a one-time thing if you want to test it.
  • It also works with many other products like Dropbox, Google Drive, Slack Services, Skype for Business, and Salesforce so you can send your email marketing campaign in real-time.
Cons
  • The support team is not 24/7 so check out the schedule below before you need help with something.
  • You have to pay extra for some features and tools (i.e., advanced reporting capabilities).

Here is a demo video on how to set up HubSpot Account:

Pricing of Hubspot: 

pricing of hubspot - Top Email Scheduling Tools

It starts at $45/month and goes up to $3,600/month depending on what you need or want with the service. You can check out the official site to learn more about this service in detail. There are also paid add-ons available if you only want a certain feature available for your mailing list or if you want a custom design for your email templates.

3. Boomerang:

Boomerang - Top Email Scheduling Tools

When you use Boomerang, it lets you pause and schedule any emails you send. It’s a great tool for email marketing because it makes sending emails timely and easier. It’s easy to use, has an intuitive interface, and it integrates with Gmail. You can also use Boomerang for Gmail to schedule your emails in advance and track when your messages are opened in real-time to improve your future email marketing campaigns.

Features of Boomerang:

  • Helps you write better emails
  • Provides actionable insights that help you improve your email marketing strategy (i.e. open rate, click-through rate, etc.)
  • Automate your emails with a free plan (it has paid plans for various features)
  • Write email templates for your campaigns and schedule them with Boomerang’s powerful scheduling option.

Pros and Cons of Boomerang:

Pros
  • Great tools to help you track and improve your email marketing campaigns.
  • Simple and intuitive interface.
  • Integrates with Gmail and works within your inbox.
  • Tracks opened emails in real-time to help you improve future campaigns and better engage with your customers by personalizing your emails in the future based on their preferences.
Cons
  • The free plan has limitations (i.e., 60 emails per month) so it’s good if you only want to schedule a few emails or use it as a more casual tool.

Here is a demo video on how to set up Boomerang Account:

Pricing of Boomerang:

pricing of Boomerang - Top Email Scheduling Tools

The pricing is based on how many emails you want to schedule each month. The free plan is free if you only want to schedule 60 emails per month. However, the paid plans (i.e., Starter, Pro, and Business) have more features and benefits such as unlimited emails and advanced tracking options to help you better manage your campaigns.

4. ActiveCampaign:

ActiveCampaign - Top Email Scheduling Tools

It’s a great tool for managing your email marketing campaigns efficiently and effectively thanks to its advanced platform that lets you personalize your messages with dynamic content using tags, merge fields, and segments. ActiveCampaign also offers some cool integrations with other apps like WordPress so that you can send out regular newsletters or autoresponders without a lot of work on your end. View the pricing details of ActiveCampaign here.

Features of ActiveCampaign:

  • Sends emails quicker with more flexibility and can be scheduled as you need them instead of sending them all in one day at once like MailChimp (i.e., build powerful analytics with email campaigns).
  • Automates your email marketing automation process with Boomerang or similar tools like ActiveCampaign (i.e., have multiple templates and messages based on different audience segments and different types of customers to better engage with them). 
  • Integrates with WordPress to help you create dynamic content that gets delivered via an autoresponder or newsletter to improve your email marketing campaign. 
  • Tracks opened emails to make future email marketing campaigns more targeted and effective.

Pros and Cons of ActiveCampaign:

Pros
  • Great tools to simplify your email marketing process thanks to the integrated system that helps you personalize your email campaigns with dynamic content.
  • Also, it integrates with WordPress so that you can send newsletters or autoresponder messages from your WordPress website without having to set up a third-party email platform app or successfully code a newsletter template for your site.
  • It allows you to build powerful segments so that all of your customers receive different types of messages based on their purchases, site engagement, or other preferences (i.e. greeting them with a specific pitch depending on their past purchases.
  • It integrates with Boomerang, ActiveCampaign’s comparable competition app, to help you better automate your email marketing campaigns and track the opened emails in real time.
  • Great pricing plans that work well for small to medium-sized businesses (i.e., Starter, Standard, Business).
Cons
  • Has weaker features for large-scale businesses (i.e., Enterprise).
  • The support team is not 24/7 so check out the schedule below before you need help with something.

Here is a demo video on how to set up ActiveCampaign Account:

Pricing of ActiveCampaign:

Pricing of ActiveCampaign - Top Email Scheduling Tools

It starts at $29/month with a free trial before you pay. The pricing goes up depending on whether you want to use it with your WordPress website or with your email marketing software platform.

5. GetResponse:

GetResponse - Top Email Scheduling Tools

Whether you’re sending emails to a list of past customers, or you want to grow your list with new (paid) subscribers, GetResponse is a great tool for you. The key features that make GetResponse users love it include:

Features of GetResponse:

  • It’s easy to use and has a simple interface so you can start sending emails on the go.
  • You can create multiple contact lists from your email marketing software platform in case you have multiple contacts within each list. This means that all of your contacts will be easier to manage and target with your email marketing campaign because they’ll all be in one place instead of having different contacts scattered across different lists on different platforms.
  • It’s easy to use and can be set up in minutes with a free plan so if you’re just starting out, it’s a great way to get your emails out there without spending a lot of money on email software.
  • It uses AWeber/Constant Contact’s standard email marketing software integration so you can import contacts from those popular services and track opens in real-time.
  • It offers integrations with Google Analytics and Facebook pixel tracking tools that give you the information you need to see how your emails are performing with each segment.
  • It provides impressive sharing options so that you can share your email lists and messages with other social media channels (i.e., Facebook, Twitter, LinkedIn, etc.).
  • It’s easy to schedule emails thanks to the page templates you can use to create different types of emails at the same time that are personalized based on customer data.
  • It offers a handy email preview tool so you can quickly see how your messages will look in your subscribers’ inboxes before sending them out to see if they’re still relevant or have expired too soon.
  • It’s easy and inexpensive to use with its free plan which works well for small businesses (i.e., Starter).

Pros and Cons of GetResponse:

Pros
  • It has great features that help you manage your email marketing campaigns more efficiently.
  • It integrates with WordPress so that you can send out dynamic content that gets delivered via an autoresponder or newsletter to improve your email marketing campaign.
  • It offers impressive sharing options that make it easy for your emails to reach a lot of people on different social media channels and outside of just the email marketing software platform (i.e., Facebook, Twitter, LinkedIn, YouTube, etc.).
Cons
  • It doesn’t offer some of the great features you see with ActiveCampaign (i.e., don’t get alerts when your customer’s open emails, can’t create segment/list builder to better personalize your email campaigns).

Here is a demo video on how to set up GetResponse Account:

Pricing of GetResponse:

pricing of GetResponse - Top Email Scheduling Tools

The pricing plans are very comprehensive to make the most out of your email marketing campaigns (i.e., Basic, Professional, Business).

6. Mailjet:

Mailjet - Top Email Scheduling Tools

Mailjet is one of the best options for integrating with your email marketing software platform so that you can send emails and track leads in real-time. If you want to send emails and track leads with your email marketing platform of choice (i.e., AWeber, MailChimp, Constant Contact, etc.), then this is the best tool on this list for you. Not only will you be able to personalize your emails by segmenting your contacts based on their specific data (i.e., their past orders), but you can also see how all of your different emails are performing in real-time thanks to the integration with each platform’s data tracking tools. Here are some key features that make it stand out from the rest.

Features of Mailjet:

  • It integrates with Gmail and allows you to create multiple contacts within the same Gmail account so it’s easy to manage your customer data (i.e., send emails to past customers, invite new ones, etc.).
  • It syncs with CRMs like ActiveCampaign, AWeber, Infusionsoft, and others so you can have a complete contact record of your customers that allows you to do segmentation and marketing analytics on them. 
  • It integrates with various email marketing software platforms and can import contacts from those systems so that you can see this all in one place (i.e., MailChimp, AWeber, Infusionsoft).
  • It offers a step-by-step guide to help you get started and then it sends you past emails and future emails right away so you can see how the contacts are performing after they’ve opened your email campaign. 
  • Newsletter templates so that you can choose what type of messages will go out to your customers and whether they should go out weekly or monthly.

Pros and Cons of Mailjet:

Pros
  • Mailjet is affordable and affordable pricing plans (i.e., Starter, Standart, Business) that are great for small businesses.
  • It integrates with other email marketing software platforms that allow you to send out messages to past customers, invite new contacts and so much more.
  • It has a great FAQ section that offers detailed information about how it’s different from other email marketing software platforms so you know exactly what you’re getting before you start using it.
  • It uses Gmail integration which means that you can keep your contact management record.
Cons
  • It doesn’t offer some of the amazing features that you see with ActiveCampaign (i.e., track opened emails in real-time).

Here is a demo video on how to set up Mailjet Account:

Pricing of Mailjet:

pricing of Mailjet - Top Email Scheduling Tools

The pricing plans are very affordable for small businesses and start at just $13.50 per month (i.e., Essential Plan). 

7. SendinBlue:

SendinBlue - Top Email Scheduling Tools

SendinBlue might be one of the most overlooked email marketing software platforms that you can use to send out your messages and track your leads more easily than ever with this amazing platform. Not only does it have a great guide to get you started and share the right information with you, but it also comes highly recommended by websites like Small Business Trends. Not only that, they even give out a $25 credit so that you can try them out before deciding if they’re right for you. Here are some key features that will definitely make SendinBlue stand out from the rest.

Features of SendinBlue:

  • It gives you the ability to send dynamic content because of email copywriting templates and plugins so that you can see what your messages would look like before sending them out in order to make sure they aren’t going to be ignored by your recipients. 
  • It has different methods for tracking your leads thanks to the integrated web tracker (i.e., web analytics, form automation, user engagement, etc.). 
  • It offers a great set of pricing plans that are perfect for your small business and offer a professional email marketing campaign (i.e., Free, Bronze, Silver, Gold).
  • Easy to use their drag-and-drop editor makes it simple for you to add different types of images and multimedia content in your email campaigns without having to worry about making design mistakes that can hurt your brand image. 

Pros and Cons of SendinBlue:

Pros
  • It’s affordable and has a decent pricing plan for small businesses.
  • It integrates with Aweber and MailChimp which means that you can send out newsletters to your customers through SendinBlue.
  • You don’t have to be worried about designing the email because they provide you with different templates that you can use instead of having to design them on your own (i.e., email templates).
  • It’s fully integratable with other email marketing software platforms (i.e., SendGrid, Google Analytics, etc.) and makes it easy to analyze your results after you’ve sent out your emails.
Cons
  • It doesn’t give you a detailed set of instructions on how to get started with the platform so if you’re not very tech savvy, then this might not be the right solution for you.

Here is a demo video on how to set up SendinBlue Account:

Pricing of SendinBlue:

Pricing of SendinBlue - Top Email Scheduling Tools

SendinBlue comes with both free and paid plan.

8. Zoho:

Zoho - Top Email Scheduling Tools

Zoho offers a robust email marketing software platform that will not only help you send out your emails but will also help you manage your contacts so you can use that data to segment them and send them messages when it makes sense. It integrates with Gmail so that every time you create a new contact, it is synced to the Zoho CRM and then the Zoho email marketing platform for you to start tracking its data. Here are some key features that make it stand out from the other platforms on this list.

Features of Zoho:

  • It gives you a great set of features included in their free version (i.e., emails sent per month, unlimited teams, etc.); this is great for any small business that needs a solution for its email marketing campaigns.
  • It has a detailed set of instructions that will help you integrate Zoho with the rest of your workflows and then use it to create an email campaign that brings in more leads.
  • It’s not hard to find training videos that will teach you all the basics on how to use their platform so that you can get started right away with your marketing efforts. 

Pros & Cons of Zoho:

Pros
  • Easy to set up and install so you can get started right away with your email campaigns.
  • Integrates with Gmail so your contacts are immediately synced to Zoho.
  • Great set of pricing plans for small businesses (i.e., Starter, Business, Platinum).
  • Great set of integrations so that you can have your email campaigns connected with other systems or email marketing software platforms alike.
  • You can use their web forms automation to add contact information directly from an email (i.e., name, address, etc.).
Cons
  • It doesn’t offer a drag-and-drop editor that you can use to create your email campaigns.

Here is a demo video on how to set up zoho Account:

Pricing of Zoho:

Pricing of Zoho - Top Email Scheduling Tools

The pricing plans are very reasonable for small businesses, although it will take some time to figure out which plan is the best for you. 

9. UserEngage:

UserEngage - Top Email Scheduling Tools

If you’re looking for a great email marketing software platform that will let you use your Gmail account as your contact list and also provide you with a lot of other benefits like tracking open/click-through rates, unsubscribe rates, click map reporting, and more when you send out your email campaigns, then UserEngage is just the right solution for you. It’s easy to integrate with Gmail so that you can keep track of who has opened your emails (i.e., past customers) and keeps track of those sales on their CRM so that you can make sure they’re not being forgotten by your company. Here are some additional features that UserEngage has to offer.

Features of UserEngage:

  • It gives you the ability to track your emails so that you can see the open rate, click-through rates, and unsubscribe rates.
  • It has a set of useful integrations that will help you get connected with other email marketing platforms (i.e., Zapier) so that you can send out mass texts or emails to a large number of contacts at once. 
  • It allows you to send out email campaigns without having to worry about creating the design of the email because they provide you with templates (i.e., email templates, thank-you templates, newsletter templates) that you can use to get started right away. 

Pros and Cons of UserEngage:

Pros
  • It syncs perfectly with Gmail so you can use your Gmail account as your contact list and keep track of your data from all different sources so that it doesn’t get lost or deleted like other solutions usually do.
  • UserEngage is easy to use for anyone because it integrates with Gmail so that you can easily find a lot of tutorials and guides from other users on how to use the platform.
  • It has a great set of features that you can use to manage your contacts.
Cons
  • You don’t get too many templates or designs for your email campaigns.

Here is a demo video on how to set up UserEngage Account:

Pricing of UserEngage

UserEngage comes with a great set of pricing plans for small businesses including their free version which offers up to 1000 emails per month, 100 contacts, and 20 leads (i.e., sales). 

10. BenchmarkONE:

BenchmarkONE - Top Email Scheduling Tools

Small Businesses that don’t have the time or resources to design 10,000 emails every month or have the knowledge to create a great email marketing campaign might want to take BenchmarkONE for a test drive. It’s easy to use and the features are robust enough for any small business application. Here are some key features that make BenchmarkONE stand out from its competitors.

Features of BenchmarkONE

  • BenchmarkONE provides a set of templates that you can use so that each email you send out has the same look and feel to it, which makes it easy for anyone to create their email campaigns quickly with minimal effort. 
  • Their pricing plans offer businesses (i.e. small businesses) a great set of features and the ability to send out 10,000 emails per month. 

Pros & Cons of BenchmarkONE:

Pros
  • BenchmarkONE makes it easy for anyone to create their email campaigns quickly with minimal effort because it comes with pre-designed templates that anyone can use without having to worry about designing their own email.
  • It syncs perfectly with Gmail so you can use your Gmail account as your contact list and keep track of your data from all different sources so that it doesn’t get lost or deleted like other solutions usually do.
Cons
  • Not user-friendly.

Here is a demo video on how to set up BenchmarkONE Account:

Pricing of BenchmarkONE:

Pricing of BenchmarkONE - Top Email Scheduling Tools

It’s pretty affordable and easy to figure out which plan is right for your business.

Which email marketing software should you choose?

Deciding which email marketing software you should use can be a hard task, especially if you’re a small business owner. There are many different factors that need to be considered before making any final decisions, including your budget, experience level with email marketing campaigns, and the tools & features that the software includes. The more time you spend reviewing each of them (in terms of features and pricing), the better chance you have of finding an email marketing software solution that will work for your business.

If you’re still having a hard time choosing which email marketing software to pick out for your small business, then make sure you read the rest of this article for a few more tips and tricks to help guide you along.

Also Read: Top 10 HR Management Software For HR Managers – Detailed Review

What other things should I take into consideration?

There are some other important factors that you should take into consideration before deciding on an email marketing software solution for your small business. The following are some key things to look out for: 

1. Start With a Free Trial:

A lot of email marketing software companies offer free trials that you can start before deciding which plan to purchase. This is a great way for small businesses to quickly test out the product, see if it works for them, and determine if they like it before committing to a full-blown monthly plan. It’s also helpful for small businesses that don’t have any experience with email marketing software because every business has different needs and requirements depending on their business type and industry. For example, you might have specific needs related to tracking your contacts or managing your list.

2. Try Before You Buy:

Another great thing about getting an email marketing software product for free (i.e. a free trial) is that you can try out the product so that you know what it’s like before committing to a full-blown monthly plan. This is especially useful if you’re looking for an email marketing software solution to take care of all of your email marketing needs, which isn’t always the case when writing an in-depth review like this one. Try before you buy so that you can see what it’s like and if it is right for your small business. 

3. Contact Customer Support:

Even if email marketing software companies offer free trials, they still have customer support representatives on hand to help anyone who encounters any issues or has questions during their trial period. They can also recommend free apps that can help you save money and increase your email marketing campaigns.

4. Check The Reviews:

While you’re at it, make sure you check out all of the different reviews that customers have submitted about the email marketing software company’s service from different sources so that you have a sense of what other people are saying about them. This ensures that the product is a good fit for your business because it lets you compare prices and features so that you can make an informed decision when deciding which email marketing software to purchase. 

How does the plan work?

You don’t want to get stuck with a plan that will never be enough for your business, especially if it has many features or comes at a higher price. You want one that’s easy to understand and shouldn’t cost you more than you need to pay every month.

Here are a few things to consider while comparing email marketing software plans (also see our article on the best email marketing software plans): 

1. A monthly plan: 

These plans are ideal for businesses that have a low budget because they offer a monthly price and there aren’t any long-term commitments involved. They’re also best suited for businesses with limited marketing needs because they don’t include all of the features that your business can use (i.e., automation and analytics). 

2. A yearly plan: 

These plans are ideal for businesses that have a low budget because they offer a monthly price and there aren’t any long-term commitments involved. They’re also best suited for businesses with limited marketing needs because they don’t include all of the features that your business can use (i.e., automation and analytics). 

3. A bi-annual plan: 

This is ideal for businesses with limited marketing needs because it’s similar to yearly plans but there are some differences. The main difference is that it comes with a longer period between payments (i.e., 12 months as opposed to 12 months). You might also see other features included (i.e., analytics, etc.) that you don’t get with a yearly plan.

4. A perpetual plan: 

This is ideal for businesses that need to use email marketing software on a regular basis because it contains the features they need (i.e., automation, analytics, etc.), but there are no long-term commitments involved. It’s also ideal for businesses with limited marketing needs because there aren’t any long-term commitments involved and isn’t as expensive as other plans (i.e., yearly plan or bi-annual plan).

Conclusion:

These are the top email scheduling tools and software platforms that I’ve come across that should be able to handle the needs of your small business email marketing campaigns. They range from simple, easy-to-use email scheduling services that you can use to more complex software platforms like IFTTT. Because when it comes down to it, email marketing is all about how you plan and execute your emails campaigns (i.e., writing emails, creating landing pages, etc.) and that’s why these 10 platforms/software provide great email scheduling tools (i.e., drag and drop editor, data syncing between emails and other applications).

So when you’re ready to build those email campaigns that will help you drive more sales or leads in your business, just remember that using the right combination of software such as a CRM tool (i.e. Salesforce or HubSpot), email marketing platform (i.e., MailChimp, CampaignMonitor, Close.io, etc.), and an email service (i.e., AWeber or Constant Contact) can help you create and execute the right campaigns to produce the right results.

What other great email scheduling tools are out there? Let me know in the comments below!

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