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Basecamp champions the philosophy that project management should reduce complexity rather than add to it, creating a platform that focuses on clarity and calm over features and complexity. The tool eliminates the need for status meetings by centralizing all project communication, files, schedules, and to-dos in one organized place. Basecamp's unique approach includes automatic check-ins that replace status update meetings, message boards that keep discussions organized by topic, and a "Hey!" feature that highlights important updates. The platform intentionally limits customization options, believing that standardized workflows reduce confusion and training time. Basecamp excels for remote teams, agencies, and small businesses who value simplicity and want their project tool to get out of the way so they can focus on actual work rather than managing the tool itself.

TenthBit Inc. was founded in 2012, in sunny California. The founders, having been disconnected from their significant others while being a part of the YC program, found that they were repurposing many other services to talk to their partners. After many frustrating skype calls, and international text messages, they decided to build Couple. The app now has over two million downloads on iOS and Android and has helped couples send over a billion messages to each other.