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Azalea Robotics automates airport baggage handling with intelligent robot operations. The global market for airport baggage handling systems is $20+ billion and growing, presenting a significant opportunity for innovation and market disruption in this sector. Passenger air traffic volume is increasing, driving demand for efficient and reliable baggage handling at airports and putting immense pressure on existing infrastructure. In 2023 alone, airports processed approximately 4.5 billion bags, highlighting the need for advanced solutions to manage this load effectively. Azalea Robotics provides state-of-the-art robotic systems that enhance efficiency, reduce mishandling, and improve passenger experience through more reliable operations. Baggage handling is a critical component of airline ground operations, yet it is fraught with challenges. The work is physically demanding, often leading to long-term injuries among workers. Traditional baggage handling involves repetitive lifting and maneuvering of heavy loads, which can result in long-term health issues. Azalea Robotics addresses these challenges by automating the most strenuous tasks, thereby reducing the risk of injury and enhancing operational efficiency.

Ben and Jacob met in Calculus class in 10th grade, and tried founding a startup in high school — it didn’t go anywhere. During high school, Ben lead the frontend team for the World Health Organization’s COVID-19 App Team. After high school, Jacob went to Apple and Ben went to college. When there was an opening on his team, Jacob had Ben apply, and Ben left UChicago to go work at Apple. They spent about 2 years at Apple as Senior Engineers in the Conversational Engineering Department, before leaving to found Freestyle. Freestyle is directly inspired by what they saw as their failures of the tech they worked with at Apple.