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Elayne helps families organize their assets, estate documents, and key contacts in one place, then guides them through life transitions as circumstances and priorities evolve. Like getting married, moving, having a baby, or losing a parent. Unlike traditional wealth management tools or online estate platforms that produce static legal documents, Elayne is dynamic, intelligent, and built not just to delight, but to comfort and guide you when it matters most. I started Elayne after my mom passed away and I had to settle her estate, accounts, and affairs - essentially, I suddenly had to untangle all the details of her life. It was shocking how fragmented and opaque the process was and how I spent hundreds of hours chasing documents, coordinating accounts, filling legal gaps, and navigating unfamiliar systems, all while grieving and working full time. It shouldn’t be that way. In the future, you could hire an attorney, download DIY legal forms, fax and mail physical documents, sync 10 different fintech apps, use a financial planner, spend thousands in fees, and hope it all holds together. Or, you could just use Elayne.

Square made payment processing accessible to small businesses by offering transparent pricing and hardware that works seamlessly with smartphones and tablets. The platform eliminates traditional barriers to accepting card payments, allowing anyone with a mobile device to start accepting payments immediately. Square's point-of-sale system provides inventory management, employee management, and analytics that help small businesses operate more efficiently. The platform's ecosystem extends beyond payments to include payroll services, appointment scheduling, customer engagement tools, and business financing. Square excels in retail and service businesses where transactions happen in-person and online, providing unified commerce solutions that track sales across all channels. The platform's simplicity and transparent pricing have made it particularly popular among small businesses, restaurants, and service providers who want professional payment capabilities without complex contracts or hidden fees.