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Square made payment processing accessible to small businesses by offering transparent pricing and hardware that works seamlessly with smartphones and tablets. The platform eliminates traditional barriers to accepting card payments, allowing anyone with a mobile device to start accepting payments immediately. Square's point-of-sale system provides inventory management, employee management, and analytics that help small businesses operate more efficiently. The platform's ecosystem extends beyond payments to include payroll services, appointment scheduling, customer engagement tools, and business financing. Square excels in retail and service businesses where transactions happen in-person and online, providing unified commerce solutions that track sales across all channels. The platform's simplicity and transparent pricing have made it particularly popular among small businesses, restaurants, and service providers who want professional payment capabilities without complex contracts or hidden fees.

There are 300k+ financial advisors in the US using a digital Rolodex to manage their client relationships, and it's time for a makeover. At Thyme we are building the OS for financial advisors that allows them to automatically take notes in meetings (in-person, online, and phone calls), manage their client records with the help of AI, and offer a client portal where clients can track their assets, manage tasks, and even pay for their services. Our users have replaced their legacy CRMs and billing solutions with us while deepening their clients' relationships thanks to our client portal and AI tooling that puts rich context at their fingertips.