For software vendors leaving pay per click
Capterra Alternatives and Sites Like Capterra Compared for Software Vendors
The real Capterra alternatives in 2026 are TrustRadius, SourceForge, PeerSpot and independent directories like SaaSHub and this one. GetApp, Software Advice and G2 are not alternatives anymore, because G2 owns all four sites since February 2026. Capterra clicks start near $500 a month. A priority listing here is $49 a month, or $288 a year.
No bids and no annual contract. Profile, alternatives page and category placement, live after editorial review.
One year of entry level visibility
797
software products listed
5,688
user reviews
38
categories
$0
per click, ever
Who owns the sites like Capterra now
Most lists of Capterra alternatives still put GetApp, Software Advice and G2 at the top. That made sense a year ago. On January 29, 2026, G2 agreed to buy Capterra, GetApp and Software Advice from Gartner, and the deal closed on February 5 for a reported $110 million. If you want an alternative because you want your budget and your reviews in a second, independent place, the map looks like this.
One owner, one budget conversation
G2 and G2 Digital Markets
G2.com
Annual plans, Starter $2,999
Capterra
Pay per click
GetApp
Same PPC budget as Capterra
Software Advice
Pay per lead
Still independent of G2
TrustRadius
HG Insights
SourceForge
Slashdot Media
PeerSpot
Independent
SaaSHub
Independent
SaaSworthy
Independent
SaaS Reviews
This site, flat fee
Capterra competitors compared on price, owner and fit
Capterra does not publish a rate card, so its $2.00 click floor and $500 monthly minimum are the figures vendors and agencies report. G2 figures come from its FY26 external pricing guide. TrustRadius and Software Advice lead prices are reported, not published, and labeled that way. Prices move, so confirm on the order form before you sign.
| Review site | Owner | How a vendor pays | First year, entry visibility | Where it wins | Best for |
|---|---|---|---|---|---|
| Capterra, GetApp, Software Advice | G2 Digital Markets (since Feb 2026) | Free listing. Pay per click from a reported $2.00, about $500 a month floor. Software Advice sells screened leads, reported $70 to $250 each. | About $6,000 | Largest SMB software buyer traffic in the US | SMB tools with a known trial to paid rate |
| G2 | G2 | Free profile. Starter $299 a month or $2,999 a year (FY26 guide). Higher tiers by quote. | $2,999 | The name enterprise buyers ask for in RFPs | Mid market and enterprise sellers |
| TrustRadius | HG Insights (since June 2025) | Free profile. Paid programs reported from about $30,000 a year per product. | About $30,000 (reported) | Strict reviewer checks, long detailed reviews | Enterprise software with long sales cycles |
| SourceForge | Slashdot Media | Free listing. Paid packages and lead programs by quote. | Quote only | Developer, IT and open source audience | Infrastructure, security and dev tools |
| PeerSpot | Independent | Free listing. Vendor programs by quote. | Quote only | Enterprise IT peer reviews with job titles | Enterprise IT and security vendors |
| SaaSHub | Independent | Free listing, re-verified every 3 months. Featured slots for a monthly fee. | $0 to quote | Strong alternatives pages for known tools | Tools positioned against a big brand |
| SaaSworthy | Independent | Free listing. Sponsored placement by quote. | $0 to quote | Broad SaaS catalog | A no cost extra profile |
| SaaS Reviews (this site) | Independent | Priority listing $49 a month or $288 a year. Claimed profile from $49 a month billed yearly. Boost $299 a week. | $288 | Published flat prices, an alternatives page for every product | Early stage SaaS and AI tools |
Where Capterra still wins
Small business owners in the US still start software searches on Capterra, and its category pages rank for thousands of "best X software" queries. For an SMB tool with a proven trial rate, nothing on this list sends that volume.
Where we fit
We are far smaller than Capterra. What you get is a fixed price you can see before you sign up, and a profile plus an alternatives page that can rank for your product name while your brand is still new.
The honest catch
Free listings on SaaSHub and SaaSworthy cost nothing and you should have them. They rarely move buyers on their own, but they add review pages that show up when someone searches your name.
Why software vendors look for a Capterra alternative
The click meter never stops
Pay per click means the budget resets every month. At $2 to $10 a click, a vendor with a $20 a month product needs a very high trial to paid rate before a single click pays back. Our Capterra PPC cost breakdown walks through that math.
Four sites, one landlord
G2, Capterra, GetApp and Software Advice now report to one company. A vendor who spread spend across them to avoid depending on one platform is, since February, depending on one platform. Our G2 alternatives guide covers the G2 side of that budget.
Crowded categories, big bidders
In CRM, HR or accounting, the top sponsored slots go to brands whose customer lifetime value is ten times yours. You end up paying their price for the leftover positions. A niche category or a flat fee profile avoids that auction entirely.
Which Capterra alternative fits your stage
First 50 customers
Keep the free Capterra profile, ask your best customers for reviews there, and pay for one flat fee profile that ranks for your brand name. Add free SaaSHub and SaaSworthy entries. Skip pay per click until you know your trial to paid rate.
Proven SMB funnel
Now Capterra clicks can work. Test one month at the floor in your narrowest category. Keep it only if cost per click divided by trial rate stays under a third of first year revenue per customer.
Enterprise and IT buyers
TrustRadius, PeerSpot and SourceForge are the Capterra competitors that matter here, because procurement teams and IT leads read them. Budget a quoted program and keep a cheaper profile running for long tail searches.
Looking for a site like Capterra to compare software
If you are buying, not selling, the useful question is coverage. Capterra is strongest on established SMB tools with years of reviews. Newer SaaS and AI products often have no page there yet. This directory lists 797 products, and each one has its own alternatives page, so you can see who a tool competes with before you book a demo.
How to cut Capterra spend without losing your reviews
01
Pause, do not delete
Stopping a PPC campaign leaves your free profile and its reviews in place on Capterra, GetApp and Software Advice. You lose the sponsored slot and the outbound button, nothing else.
02
Pull your own numbers
Export clicks and cost from the vendor dashboard and match them to trials in your analytics. Cost per trial and cost per customer are the only two figures that matter.
03
Open a second profile
Before the pause, list on one or two independent sites so buyers who search your product name still find a review page with your reviews and alternatives.
04
Keep asking for reviews
Send the request right after a success moment, such as a first export or a closed month. Five fresh reviews on a new profile do more than fifty from 2021.
Capterra alternatives FAQ
What are the best Capterra alternatives?
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The best Capterra alternatives for a software vendor are TrustRadius for verified long form reviews, SourceForge for developer and IT tools, and flat fee review directories such as this one for early stage SaaS. GetApp and Software Advice share Capterra's backend, and G2 now owns all of them, so they are sister sites rather than alternatives.
What is a site similar to Capterra?
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Sites similar to Capterra are G2, GetApp, Software Advice, TrustRadius, SourceForge, PeerSpot, SaaSHub and SaaSworthy. Each lists business software with user reviews and category pages. They differ in who owns them, how vendors pay, and which buyers read them, which is what decides where a vendor should spend.
Who are Capterra's competitors?
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Capterra's competitors today are TrustRadius, SourceForge, PeerSpot and independent directories like SaaSHub, SaaSworthy and this site. G2 was its biggest rival until February 5, 2026, when G2 closed the purchase of Capterra, GetApp and Software Advice from Gartner for a reported $110 million.
Is Capterra owned by G2?
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Yes. G2 announced the deal on January 29, 2026 and closed it on February 5, 2026. Capterra, GetApp and Software Advice now sit in G2 Digital Markets. They still run their own vendor dashboard and pay per click program, separate from G2.com plans, but the money goes to the same company.
How much does Capterra cost for vendors?
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A basic Capterra profile is free. Paid visibility runs through pay per click: the reported minimum bid is $2.00 a click with a practical floor of about $500 a month, so roughly $6,000 a year at the lowest useful level. Crowded categories such as CRM and ERP clear far above the floor.
Is GetApp the same as Capterra?
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GetApp is a separate website with the same owner and the same vendor backend as Capterra. One vendor profile and one pay per click budget run across Capterra, GetApp and Software Advice together, so a click on GetApp is billed the same way as a click on Capterra.
Is there a cheaper alternative to Capterra PPC?
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Yes. A flat fee listing is the cheapest predictable swap: you pay a known price and the profile keeps working without a weekly bid. Here a priority listing is $49 a month or $288 a year, against about $6,000 a year for Capterra clicks at the floor. Free profiles on SaaSHub and SaaSworthy cost nothing.
Get a review profile without a click budget
$49 a month, or $288 a year, for a priority listing. Claim the profile from $49 a month billed yearly ($99 month to month) to answer reviews and see analytics.