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Mixpanel is analytics for builders that need answers from their data at their fingertips. When everyone in the organization can see — and learn from — the impact of their work, they are poised to make better decisions. Companies like OpenAI, Netflix, Pinterest, sweetgreen, CNN, samsara, Uber, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.

Segment is one place to collect customer data and send it to your tools for analytics, marketing automation, and raw data access with SQL. Implement all of your event tracking with Segment’s single API instead of wrangling a new API for every new tool or database. Segment's integrations let you send your data to hundreds of tools and databases.