Price the lead before you buy it
Software Advice alternatives start with a cost question. Software Advice sells vendors leads and clicks through auctions and sponsored profiles, with no public rate card. If you sell to small businesses, free G2 and Capterra profiles plus a fixed-price listing often reach your buyer for a budget you can predict.
Paid placement never buys a favorable review, on any platform.
Compare audiences and vendor costssaasreviews.org priority listing
$49 a month or $288 a year for priority review, your own description, a followed link and an alternatives page.
See the $49 a month priority listing Compare separate advertising placementsWe run this directory. Choose our offer when the audience and scope fit your product.
Software Advice is a lead generation site for software buyers. Vendors pay for leads, priced by auction by market and company size, or for clicks through a sponsored profile that needs approval. No price list is published. For a small SaaS company, compare G2, Capterra, SaaSHub and niche directories first. Our priority listing is $49 a month or $288 a year, with advertising sold separately.
Per its service descriptions, lead cost follows bids by market and company size. The price of a lead changes with competition in your category, so a budget built on one quote can drift. Set a monthly cap and a cost per trial you can accept before you bid.
Pay-per-lead buyers often contacted several vendors. If nobody on your team replies within the hour, the lead you paid for goes to a competitor. Count the staff time, not only the invoice.
Scheduling adds 50% to the lead cost and CRM integration is listed at $2.95 per lead. Ask for every line of the proposal and compute the cost of one qualified trial, not one lead.
Software Advice shares an owner and a vendor backend with Capterra and GetApp, so one pay per click budget runs across all three. Read our Capterra PPC cost guide before you buy both.
Use this table to separate being listed from buying promotion or a broader vendor program. Our software review sites comparison gives more context for choosing a channel.
| Platform | Who reads it | Cost to list | Paid options | Best for |
|---|---|---|---|---|
| Software Advice | Software buyers who talk to advisors or compare vendors by category | Vendor profile for listed products, scope not published | Pay per lead by auction and PPC with a sponsored profile. No public rate card. Confirm with Software Advice. | Vendors with a sales team that can work leads quickly |
| Capterra | Small and midsize business software buyers | Free basic listing | PPC priced by category bid. Confirm the current rates. | Vendors with a clear category and customers ready to review |
| G2 | Business software buyers comparing customer experience | Free profile | Paid plans priced by quote. Confirm the current scope. | Business software with customers ready to review it |
| TrustRadius | Software evaluators seeking detailed customer accounts | Free vendor profile | Customer Voice reported from about $30,000 per product per year. Confirm a quote. | Vendors whose buyers need detailed evaluation evidence |
| SaaSHub | People comparing software alternatives | Free basic listing | Featured listing reported at $99 to $130 a month. Confirm the current rate. | A clear alternative to a familiar product |
| saasreviews.org | Software buyers browsing tools and alternatives | Free basic submission through /submit-product | Priority listing $49 a month or $288 a year. Advertising and claimed profile plans are separate. | SaaS teams wanting a public review profile and a fixed listing budget |
Here, free basic submissions enter the standard moderation queue. Advertising costs $299 a week, $999 a month or $2,999 a year. Claimed profile plans are another purchase through a product's claim page. Paying for priority review or advertising does not buy a favorable customer review.
Write down the job title and company size of your last ten customers. If most are small businesses, a lead auction in a crowded category can be a poor first purchase, however strong the brand.
Complete the profiles that cost nothing, ask real customers for honest reviews through each site's own process, and keep a note of where trials come from.
Pick a single paid option with a clear price, such as a fixed listing, and track trials and sales conversations from it for a quarter before committing to a larger quote.
Paid leads can pay back when one sale covers many lead fees. Get a written quote and ask what comparable vendors in your category pay per lead.
Compare G2 and Capterra free profiles with directories covering your category, and keep paid spend small until you see results.
Buyers searching for alternatives land on alternatives pages. A SaaSHub listing or an alternatives page on our site puts you beside the product you replace.
Our priority listing has a published monthly or annual price. Keep advertising and claimed profile plans as separate budget lines.
Software Advice does not publish a rate card. Per its service descriptions, pay per lead is priced by auction, with bids set by market and company size, and paid clicks require a sponsored profile and approval. Add-ons are itemized, such as $2.95 per lead for CRM integration. Ask for a written quote.
Basic vendor listings on the Capterra family of sites are generally reported as free, but Software Advice does not state the scope of a free profile on a public price page. Confirm what a free profile includes before you plan around it.
It depends on the buyer. Software Advice sends buyers to vendors through advisors and paid lead programs. A small SaaS company often does better with free G2 and Capterra profiles, a niche directory and a fixed-price listing such as ours at $49 a month or $288 a year.
Both exist. Its service descriptions cover a pay-per-click program, which needs a sponsored profile and approval, and a pay-per-lead program where cost per lead follows an auction. Lead scheduling adds 50% to the lead cost. Check which program your quote covers.
No, and a vendor should be wary of any offer that suggests it. Reviews have to come from real customers describing real experience. Paid programs can help you reach buyers. They should not change what customers say.
Choose priority listing at $49 a month or $288 a year for your description, a followed link and an alternatives page.
Review the priority listing offer